Humble Bundles, collections of games humble bundle bitcoin at a price determined by the purchaser and with a portion of the price going towards charity and the rest split between the game developers. As a corporation, Humble Bundle is headquartered in San Francisco, California, with about 60 employees.
The idea for the Bundle was from Jeff Rosen of Wolfire Games. Rosen describes the inspiration coming to him through similar sales of bundle packages on the Steam platform. Mikko Tarmia is now contributing to Wolfire Games’ upcoming game project Overgrowth. The two recognized the value proposition of continuing this model, and spun out Humble Bundle as its own company shortly after the release of the second bundle.
Rosen and Graham served as its founders. On October 13, 2017, Humble Bundle announced it had been acquired by IGN Entertainment, a subsidiary of Ziff Davis. Humble Bundle will continue to operate as a separate entity within IGN, and according to the company, there are no plans to change their current business approach in the short-term. Since its inception, the Humble Indie Bundle offerings are typically a two-week period where between three and five games are offered at a pay-what-you-want model. Humble Bundle works with developers to determine scheduling and availability of games, and make decisions about which games to include within bundles, asking themselves “will this be exciting for gamers”, according to employee Richard Esguerra.
The full arrangements with developers to create the bundle typically conclude a month before the bundle goes live. The purchaser is able to name any price for the bundle. The Humble Bundle website interface gives users the chance to determine how to distribute their contribution, defaulting to a specific split between the developers, the charities for that event and a “Humble tip” which is used to cover hosting and other costs of the bundle. The purchasers can choose to give all or none to any of these groups, or any combination of these. The purchaser can often also obtain redeemable codes for the games on services like Steam or, less often, Desura or Origin. Starting on October 31, 2013, Steam keys are automatically applied to the user’s Steam account when redeemed, in an attempt to prevent the resale of keys. Android-based Bundles were first launched in January 2012.